Jürgen Alker

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Here is the structure for an upcoming NFT White Paper.

To me, NFT have been the most fascinating “thing“ for years. I have been in the crypto world since 2015. And when I first saw the “Crypto Kitties” in 2017, I was not sure if this was a joke or if this had any value.

So, in early 2021, I started to dive deeper into the matter, especially trading NFT on NBA Top Shot.

In 2017 I did not see the potential I see today. NFT is not just fun for people who don’t know what to do with their…

I believe one of the most important qualities for entrepreneurs is curiosity.

If you don’t think outside the box, you will miss too many things that could become important for your own business. Even though a lot of things may not fit with the business you’re in, you can always connect the dots.

What are the trends? What is driving my competitors? What should I do today so that I will still be successful in five years?

You should also deal with topics that seem to be far away. And never become so narrow-minded as to reject new things because…

Ich glaube, eine der wichtigsten Eigenschaften für Unternehmerinnen und Unternehmern ist Neugierde.

Wer nicht über den Tellerrand hinausschaut, wird zu vieles verpassen, das für das eigene Geschäft wichtig werden könnte. Auch wenn vieles vielleicht gar nicht zum eigenen Geschäft passt, mit dem man sich beschäftigt, kann man immer einzelne Punkte miteinander verbinden.

Welche Trends gibt es? Was treibt meine Wettbewerber um? Was sollte ich heute machen, damit ich in fünf Jahren noch erfolgreich bin?

Man sollte sich auch mit Themen beschäftigen, die scheinbar ganz weit weg sind. Und niemals so borniert zu werden, Neues abzulehnen, weil es neu und anders…

“White Space“ is an idea I have had in my head for a few years already.

So far, I haven’t had the time and resources to execute it — but I believe in it, and if the time has come, I will execute it.

But in the meantime, I would like to share it and release it to the world. Maybe something happens with it. Maybe someone picks it up and takes it even further.

“White Space“ is often used in design — usually defining the area between design elements. …

I love great design. Of course, it is a very subjective matter what great design really means or is.

You can download the full strategy deck at the end of the article.

For me, it needs to support an idea and bring it to another level. It needs to look professional. Clean. Modern. Support the message and values. Transport a story. Create emotions.

I can hardly describe it, but I translate any business idea into a design in my head. How does this brand need to look and feel like when it comes to life?

Same with my own brand. Slowly but surely, I became an idea of what I want to do…

In the last six months, I tried to write down what I will do in the future. For now, I decided to work solo — “as a consultant.”

In one of the books I read, I stumbled over a definition for “Consultant” that I liked. This helped me develop an idea around it.

“A consultant is someone who helps to build his client’s future with his experience and knowledge”.

And this is something I can relate to 100%. I love helping entrepreneurs to step into the future. And this is what I want to focus on in the future.


As I wrote last week, a few things became apparent on the “How I want to work.” But not really on “what,” or even on “why.”

Probably many of you know Simon Sinek’s legendary Ted talk about “How to find your Why.” It is a great talk, and I think every company should ask why they exist.

Every company can talk about the “What”: “We sell XYZ.”

Most companies know their “How” as well: “We produce XYZ / we offer the following service.”

But they rarely know their “Why” (or purpose = what you love + what others need).


Meeting a lot of people is very inspiring. You hear many new ideas, listen to exciting stories, and very experienced “business people” share their opinions on various topics. You get to know insider stories, and a few people also share their fears and personal secrets.

As much as it is inspiring, the more people you meet, the more confusion is created in your head.

It is a two-sided sword.

On the one hand, you need external inspiration to get to new ideas. What can you learn from this story? How could I interpret this learning? …

After I had narrowed down my contacts and sorted them into different categories, I started to reach out to other people. Asking if they were up for a chat. As easy as that.

What did I write? Pretty straightforward, at least to those who I know:

Hey XYZ, Hope you are good? We haven’t talked for a while. Would love to have a chat with you again. Do you have some time in the next few weeks?

I realized pretty quick that these talks will be more fun in person than via Zoom. So I also asked if they are…

After I knew I have to meet with people to move a step forward, I wondered: whom do I meet? Whom do I want to want to be around?

The process itself was straightforward. I have a pretty well-organized “address book.” I always used the standard Apple address book and had it synched via iCloud.

I have never done much more with it. But I needed to find a more systematic approach.

Image via Unsplash

So first I brought all of my contacts into “Google Contacts”. I set up different tags, e.g. …

Jürgen Alker

I help entrepreneurs and companies invent the future before someone else does it first. Curious person, who loves to work with nice people.

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